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SBM ONLINE: The School of Business Management (SBM), received an honourable visit from the Phuket Rajabhat University, Thailand on Monday, 4th June 2018. The delegation was headed by Mr. Songkhla Hongsavanos and accompanied by three other instructors, as well as a group of 75 undergraduate students from Bachelor of Human Resource Management (BHRM) programme. This is the first courtesy visit made by Phuket Rajabhat University to UUM and the visit was aimed to seek knowledge on postgraduate programmes as well as to establish close ties between both SBM and Phuket Rajabhat University.  

The delegation was welcomed by the Dean of SBM, Professor Dr Haim Hilman Abdullah, Deputy Dean, Dr Khairol Anuar Ishak, Head of HRM Department, SBM, Associate Professor Dr Abdul Halim Abdul Majid and SBM Postgraduate Coordinators, Dr Wan Shakizah Wan Mohd Noor and Dr Nazlina Zakaria as well as Undergraduate Coordinator, Dr Nor Azimah Chew Abdullah.

The Dean of SBM, Professor Dr. Haim Hilman Abdullah, was pleased to share some interesting information about UUM and SBM, and put forward his views about the SBM future plan. Likewise the representative from Phuket Rajabhat University, Mr Songkhla Hongsavanos also delivered his talk about the Phuket Rajabhat University. The session was followed by a discussion between both parties on SBM postgraduate programmes as the Phuket Rajabhat University has future plan to set up the MHRM Programme in the next few years.

This visit has managed to achieve several consensus agreements such as the offering of programmes to the students who are keen to further their study at SBM-UUM and several other academic collaborations in research, training and consultancy. The delegation from Phuket Rajabhat University was delighted to meet the SBM team and look forward to develop a close ties between their students and faculty members with SBM and UUM. 



SBM ONLINE : On the 21st of May 2018, SBM-UUM made another landmark by organizing Research Innovation Commercialization Exhibition (RICE-2018) with the theme ‘’Understanding and Embracing IR 4.0 for Business Sustainability’’. RICE 2018 is the second exhibition in its series as the first RICE was organized in 2017.

The exhibition which had 91 participants from both UUM and other Institutions was a platform that assisted all the exhibitors to showcase their projects. In this exhibition, a total of six project categories were contested i.e. Business Management, Entrepreneurship, Marketing, Human Resource Management, ICT and Multimedia and the Open categories.

In his opening speech, the Dean, School of Business Management and AVC COB, Prof Dr Haim Hilman Abdullah stated that the theme of this exhibition was carefully chosen as one of the objectives of SBM as an institution is to create an avenue through which product and service innovation can be incubated as SBM places priority on research and creativity that will match with the IR 4.0 and beyond. He also urged the participants to consider the exhibition as a continuous platform that will help them to showcase their skills while considering the possibility of commercialization of many of the projects presented during the program.

In this year exhibition, six champions emerged in each category while overall champion of all the categories was also recognized. In business management, a project titled, UUM Food Delivery App anchored by its team leader, Nur Afiqah binti Mohamed Ismail and supervised by Dr Shahmir Sivaraj bin Abdullah won the championship. In Entrepreneurship category, Product Innovation: Ola Hiking Stick project headed by Eric Tay Seng and supervised by Dr Armanurah binti Mustapha won the contest. The marketing category champion was given to J.CO Coffee and Donuts Service Blue Print as led by Carely Xian A/P Boon Suk and under the supervision of Dr Maria binti Rahman. Crack Your Character (CYC), a project led by Ruhaida Baharudin and supervised by Assoc. Prof Madya Dr Ziti Zubaidah Othman in the category of Human Resource Management (HRM) was recognized as the best. In ICT and Multimedia category, Auto S.O.S. project led by Norsaleha binti Idris as supervised Prof Madya Dr. Thi Lip Sam was the champion. In the open category, Automatic Fish Feeder presented by Kolej Vokasional Alor Setar became champion while the overall champion of all the projects was given to Auto S.O.S. project.

In recognizing the novelty of each project, Prof Dr Haim Hilman Abdullah presented certificates and a sum of RM 300.00 (Three hundred ringgit) to the champion in each category while the overall champion was equally presented with a trophy. Prof Dr Haim Hilman Abdullah also presented certificates of recognitions to all the internal and external jurists who added value to the occasion.

In his closing remark, Prof Dr Haim Hilman Abdullah urged all the participants, especially the students, to develop and enhance their soft skills, have good and positive attitude while having audacity to face challenges in their sojourn in the new IR 4.0 competitive market.


IR 4.0

SBM ONLINE: MarC, SBM dengan kerjasama PPA UUM COB dan Institut Pengurusan Produk dan Jenama (iCOE) berjaya menganjurkan seminar pemasaran pada 15 Mei 2018. Seminar yang berlangsung di DKG 6/5 dengan tema “IR 4.0: The Way Forward To Marketing in 21st Century” itu telah dihadiri oleh 100 pelajar program Pemasaran. Seminar ini turut dijayakan oleh Puan Zunita dan Encik Nik Fatah daripada Oblong dan Ketari Merah. Seminar ini memberi ruang kepada mereka untuk berkongsi mengenai selok belok dunia perniagaan serta cabaran pemasaran pada era 21. Seminar ini juga turut dipenuhi dengan aktiviti pembentangan pelajar daripada kelas seminar yang terdiri daripada enam (6) kumpulan.

Tujuan seminar ini adalah untuk memberi pendedahan kepada pelajar cara berdepan dengan penonton yang lebih ramai sekaligus membentuk keyakinan diri dalam pembentangan hasil kajian mereka. Selain itu, mereka juga dapat menimba ilmu daripada perkongsian pengalaman dan komen yang diberikan daripada pihak industri. Seramai empat (4) orang juri terlibat bagi mengadili pembentangan pelajar, iaitu dua (2) daripada industri dan dua (2) lagi merupakan pensyarah pemasaran.

Program ini juga menyaksikan kumpulan Wanna One telah berjaya meraih tempat pertama, Fauzi Cake House tempat kedua dan tempat ketiga dimenangi oleh Gano Excel. Majlis ini diakhiri dengan sesi fotografi dan penyampaian cenderahati daripada Ketua Jabatan Pemasaran kepada juri jemputan.



SBM ONLINE: On the 15th of May 2018, SBM’s  Business Ethics Club ( BEC) in collaboration with the Committee of Strategy Collaboration for East Asia Countries organized a talk about academic integrity and academic norms of university students. The talk which delivered by Prof. Guo Yanling from Hebei University, China was attended by more than 100 UUM students , staff and lecturers including  the Deputy Dean of SBM, Dr Khairol Anuar Ishak.

The main purpose of the program was to create awareness and highlight the importance of academic integrity among UUM students. The talk also aimed to encourage students to practice academic integrity and avoid unethical behaviours such as plagiarism. 

Throughout the session, Prof. Guo Yanling discussed the importance of integrity and the downside of dishonesty.  Apart from that, she also highlighted to the students that it is paramount for students to strictly obey ethical and academic norms during their learning and research journeys.  This is because integrity plays an important role towards building a better society and civilization.  In addition to that, she also presented some unethical practices cases which happened in China’s university, during the examination seasons.  The cases highlighted some unethical practices and the negative consequences of such behaviours. Towards the end of the talk, the professor gave the students an overview of Hebei University which is one of top university in China.​


SBM ONLINE: On 8th of April, 2018, the School of Business Management (SBM) has organized a dialogue session of the SBM Dean with the postgraduate (PG) students which took place at SBM’s Kedah Meeting Room.  The aim of the dialogue session was to share strategic agenda of SBM with the PG students and also to understand the problems and issues of the PG students.  The session was attended by more than 50 staff and PG students of SBM. 

Prof. Dr. Haim Hilman Abdullah started the session by acknowledging the PG students’ background and understanding their problems and issues related to academic supervisions. Moving forward, the Dean also shared the SBM’s top strategic agenda, i.e. to increase the number of Scopus publications where the PG students were encouraged by the Dean to publish in Scopus Indexed Journals rather than opting for refereed journals. Further, the Dean motivated the students to cite SBM staff and students’ research articles (Scopus Indexed) in their future research article publications.

The Dean also shared with the PG students the facilities that the SBM is providing in terms of PG room and also highlighted the future plan to add necessary facilities such as printing machines and refreshment materials. Additionally, students also discussed with the Dean on the problems and issues related to academic and support staff. PG students were also inspired to be a part of the SBM team by participating as SBM Associates and assist the school in various academic and non-academic activities.

The session was very indeed very interactive and the participants greatly benefitted from the discussions. The participants also expressed their gratitude to the SBM Dean Prof. Dr. Haim Hilman Abdullah for sharing his thoughts, ideas and time.



SBM ONLINE: Pada 5 April 2018 yang lalu, 76 pelajar jurusan pemasaran bersama seorang pensyarah pengiring dari Universiti Malaysia Terengganu (UMT) telah mengadakan lawatan ke Universiti Utara Malaysia (UUM) sempena aktiviti kelab anjuran Kelab Pemasaran (MarC), Pusat Pengajian Pengurusan Perniagaan (SBM). Lawatan selama tiga hari dua malam itu disambut mesra oleh 40 ahli Kelab Pemasaran.

Aktiviti dimulakan dengan sesi memperkenalkan UUM kepada delegasi UMT yang bermula di Anjung Tamu pada jam 8.30 pagi. Para pelajar UMT diberi taklimat ringkas dan mesra oleh kakitangan Anjung Tamu mengenai UUM. Rombongan seterusnya di bawa ke Bilik Kedah, SBM untuk aktiviti bersama staf akademik bidang Pemasaran. Ketua Jabatan Pemasaran, Dr. Norzieiriani Ahmad dan beberapa pensyarah pemasaran lain menyambut mesra kedatangan delegasi UMT bersama hidangan Nescafe.

Hadir sama bagi memeriahkan lagi majlis ialah Dekan SBM, Prof Dr Haim Hilman Abdullah, yang memulakan ucapan mengalu-alukan kedatangan semua delegasi. Prof Dr Haim Hilman turut memberikan kata-kata semangat dan motivasi kepada semua yang hadir untuk terus belajar bagi mengapai impian masing-masing. Beliau tidak jemu menasihatkan pelajar agar bersungguh-sungguh menimba ilmu dan memberikan yang terbaik demi mencapai kejayaan sekaligus dapat memberikan kegembiraan kepada ibubapa dan membalas jasa mereka. Majlis ini juga diserikan dengan sesi soal jawab dan diskusi mengenai peluang kolaborasi antara UMT dan SBM, UUM di masa hadapan.

Sebaik selesai aktiviti ini, rombongan ini meneruskan aktiviti dengan mengadakan lawatan ke Perpustakaan Sultanah Bahiyah dan Bangunan Canselori. Selepas solat Zohor, para pelajar UUM dan UMT mengadakan aktiviti berkumpulan seperti LDK, Ice Breaking dan Explore Race. Rombongan UMT berangkat pulang pada keesokkan harinya selepas melawat Pokok Tiga Beradik dan Pusat Ekuastrian.



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School of Business Management (SBM), College of Business,
Universiti Utara Malaysia, 06010 UUM Sintok, Kedah Darul Aman, MALAYSIA.
Phone: +604-9287401  
Fax: +604-9287422