INTRODUCTION
B. Mktg (Hons) is introduced to create managers, leaders, and professionals who are knowledgeable and skillful in business and marketing, innovative, ethical, as well as able to apply the learned knowledge and business and marketing skill.
PROGRAMME GOALS
- Applying concept, theory and marketing practice in marketing field in order to be able to generate ideas and excellent marketing strategy.
- Make use of the knowledge, skill, and methods learned to become an effective and excellent marketer or marketing professional.
- To face and handle challenges in the marketing and business world.
CAREER PROSPECTS
Students who enroll to B. Mktg (Hons) program will have bright career prospect. Graduates of this program will have the opportunity to work as executive or marketing consultant, public relation officer, media and communication, product and brand managament executive, lecturer and so on either in public sector or private sector. (for example: student may develop his/her marketing career in banking institution, consultant company, production and marketing company)
PROGRAMME STRUCTURE BACHELOR OF MARKETING (HONOURS) [B. MKTG (Hons)]
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CODE COURSE CREDIT HOURS SADE1013 Introduction to Entrepreneurship 3 SADN1013 Islamic and Asian Civilization I 3 SADN1043 Ethnic Relationship 3 SADN1033 Nationhood of Malaysia 3 SBLE1033 English for Communication I 3 SBLE1043 English for Communication II 3 SBLE2103 Process Writing 3 VXXXXXXX Co-curriculum * 4 * Choose ONE (1) co-curriculum activities of interest. The choice is subjected to the requirements of each field.
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CODE COURSE CREDIT HOURS PREREQUISITE BPMN1013 Principles of Management 3 NONE BPMN3123 Management Ethics 3 NONE BPMN3023 Strategic Management 3 Have taken and passed 100 credit hours BWFF2033 Financial Management 3 BKAF1023 Intro to Financial Accounting OR BKAL1013 Business Accounting OR BKAR1013 Financial Accounting & Reporting I GLUL2023 Business Law 3 NONE BEEB1013 Principle of Economics 3 NONE BKAL1013 Business Accountancy 3 NONE SSYA1013 Introduction to Psychology 3 NONE SQQS1013 Introduction to Statistics 3 NONE STID1103 Computer Applications in Management 3 NONE BPMM1013 Introduction to Marketing 3 NONE BPMM2023 Marketing Management 3 BPMM1013 Introduction to Marketing BPMM3013 Consumer Behaviour 3 BPMM1013 Introduction to Marketing BPMM3033 Marketing Research 3 BPMM1013 Introduction to Marketing BPMM3043 Marketing Strategies and Analysis 3 Have taken and passed 90 credit hours BPMM3053 International Marketing 3 BPMM1013 Introduction to Marketing BPMM3063 Industrial Marketing 3 BPMM1013 Introduction to Marketing BPMM3083 Service Marketing 3 BPMM1013 Introduction to Marketing BPCM3103 Integrated Marketing Communication 3 BPMM1013 Introduction to Marketing BPMM3113 Brand Management 3 BPMM1013 Introduction to Marketing BPMM3173 Salesmanship 3 BPMM1013 Introduction to Marketing BPMM3073 Marketing Seminar 3 Have taken and passed 100 credit hours BPMX4908 Practicum 8 Have taken and passed all courses under the programme core -
Students MUST complete THREE (3) levels of Mandarin language course.
CODE COURSE CREDIT HOURS PREREQUISITE SBLF1053 Mandarin Language I 3 NONE SBLF2053 Mandarin Language II 3 SBLF1053 Mandarin Language I SBLF3053 Mandarin Language III 3 SBLF2053 Mandarin Language II - Malaysian Chinese students are required to take any foreign language courses EXCEPT Mandarin language.
- Students from Chinese school are required to take any foreign language courses EXCEPT Mandarin language.
- International students are allowed to take any foreign language courses EXCEPT their native language.
- Students MUST complete all the three levels for the selected language course.
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Students are REQUIRED to choose ONE (1) out of FOUR (4) Minors listed below:
- CORPORATE COMMUNICATION offered by School of Multimedia Technology & Communication (SMMTC). Student MUST choose SIX (6) courses from the list below:
CODE COURSE CREDIT HOURS PREREQUISITE SCCA1013 Introduction to Communication 3 NONE SCCA1023 Communication Theory 3 NONE SCCA2023 Human Communication 3 NONE SCCA2073 Public Relations 3 NONE SCCA2083 Communication Law 3 NONE SCCA2103 Leadership Communication 3 NONE SCCD3223 Persuasive Communication 3 NONE SCCD3253 International Media Analysis 3 NONE SCCG3123 Negotiation Communication 3 NONE SCCG3143 Managerial Communication Skills 3 NONE - CREATIVE MEDIA offered by School of Multimedia Technology & Communication (SMMTC). Student MUST choose SIX (6) courses from the list below:
CODE COURSE CREDIT HOURS PREREQUISITE SCCT1033 Introduction to Media Technology 3 NONE SCCT1093 Visual Media 3 NONE SCCT2033 Media Writing 3 NONE SCCT2043 Photography 3 NONE SCCT2063 Media Law and Ethics 3 NONE SCCT2073 Media Creativity and Esthetics 3 NONE SCCT2323 Investigative News Reporting 3 NONE SCCT2413 Electronic Script Writing 3 NONE SCCT3033 Media Psychology 3 NONE SCCT3233 Integrative Media Marketing 3 NONE - EVENT MANAGEMENT offered by School of Tourism, Hospitality and Environmental Management (STHEM), UUM COLGIS. Student MUST choose SIX (6) courses from the list below:
CODE COURSE CREDIT HOURS PREREQUISITE GHZA1113 Introduction to Event 3 NONE GHZL3143 Event Sponsorship and Fundraising 3 GHZM2113 Event Marketing GHZM2113 Event Marketing 3 GHZA1113 Introduction to Event GHZN3053 Event Risk Management 3 GHZA1113 Introduction to Event GHZP4313 Sport Tourism Event Management 3 GHZA1113 Introduction to Event GHZS2113 Sport and Society 3 GHZA1113 Introduction to Event GHZS2123 Sociological Aspects of Event Management 3 GHZA1113 Introduction to Event GHZT3113 Event Design and Production 3 GHZA1113 Introduction to Event GHZT3133 Event Administration and Coordination 3 GHZA1113 Introduction to Event GHZT3213 Event Operation and Logistics 3 GHZA1113 Introduction to Event - ENTREPRENEURSHIP offered by School of Business Management (SBM), UUM COB. Student MUST choose SIX (6) courses from the list below:
CODE COURSE CREDIT HOURS PREREQUISITE BPME2013 Entrepreneurial Behavior and Skill 3 SADE1013 Introduction to Entrepreneurship BPME2023 Creativity & Innovation 3 NONE BPME3013 Business Growth Management* 3 SADE1013 Introduction to Entrepreneurship BPME3033 E-Commerce 3 NONE BPME3023 Franchise Business Management 3 NONE BPME3043 Family Business 3 SADE1013 Introduction to Entrepreneurship BPME3063 Entrepreneur Networking Management 3 SADE1013 Introduction to Entrepreneurship BPMM3023 Sale Management 3 BPMM1013 Introduction to Management BPME2043 Business Plan 3 BWFF2023 Financial Management BPMM1013 Introduction to Management 3 NONE
- CORPORATE COMMUNICATION offered by School of Multimedia Technology & Communication (SMMTC). Student MUST choose SIX (6) courses from the list below:
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Students are required to should choose ONE (1) course from the following list:
CODE COURSE CREDIT HOURS PREREQUISITE BPMM3093 New Product Development 3 BPMM1013 Introduction to Marketing BPMM3023 Sales Management 3 BPMM1013 Introduction to Marketing BPMM3133 Retailing Management 3 BPMM1013 Introduction to Marketing BPMM3263 Supply Chain Management 3 BPMM1013 Introduction to Marketing BPMM3143 Electronic Marketing 3 BPMM1013 Introduction to Marketing BPMM3183 Relationship Marketing 3 BPMM1013 Introduction to Marketing BPMM3203 Advertising Management 3 BPMM1013 Introduction to Marketing -
Students are required to choose any ONE (1) course offered by other programmes in the same school or courses in other school with the consideration:
- Have to adhere to pre-requisite condition of the course.
- Equivalent courses will not be considered as free elective courses.
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Fees Malaysian Asean Non-Asean RM RM RM Registration Fees 714.00 6080.00 6080.00 Study Fee 550.00 2700.00 2900.00 Residential 375.00 450.00 450.00 Student Services 393.00 680.00 680.00
FURTHER INFORMATION
Dr. Normalisa Md Isa
Coordinator, Bachelor of Marketing
Phone: 04-928 7487
Email: normalisa@uum.edu.my
