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SBM POSTGRADUATE TALK SERIES 2018 : "KNOWING THE FOUNDATION OF THE RESEARCH”
BY: DR. AWANIS BINTI KU ISHAK

SBM ONLINE: SBM organized the 1st session of 3rd series of SBM Postgraduate Talk 2018 on the 13th of March 2018 at SBM’s Main Meeting Room (Kedah Room). The talk titled “Knowing the Foundation of Research” was delivered by Dr. Awanis Binti Ku Ishak, Senior Lecturer from the School of Business Management. The session was attended by more than 30 staff and postgraduate students from the various schools in UUM.

Dr. Awanis Binti Ku Ishak started the session by gaining the overall research background of the audience. She emphasized on the importance of the philosopher or researcher to know the philosophy of our research, i.e. Ontology, Epistemology and Methodology. She stressed that researchers often initiate their research process from Epistemology while forgetting the Ontology of their research, which is a flawed practice.

She further expressed that there are different research paradigms; post-positivism, constructivism, participatory and pragmatism. Researchers must understand the research paradigm they intend to follow. She also expressed that researchers often forget to identify the appropriate research paradigm for their research because the research paradigm defines the flow of the research process.

The session was very interactive and the speaker received multiple questions relating to the problems of the researchers which they are confronted with when formulating their research. The talk was very beneficial to the participants. The participants also expressed their gratitude towards SBM and Dr. Awanis Ku Ishak for sharing her extensive knowledge, experience and views.

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